POLAROID

For more than 75 years The company Polaroid has pioneered instant photography since Edwin Land first conceived his instant camera. These designs allow us to embrace old technologies and bring them through these new times with ultimate technological advances in the area of  photography. I’ll tell you the story of how this amazing camera was invented.

  • In 1926 Edwin H. Land, founder of Polaroid, leaves Harvard University after his freshman year to pursue his own research on light polarization. Two years later, he files the patent first synthetic polarizer. He then stablishes Land-Wheelwright Laboratories in Boston with his former Harvard physics professor, George Wheelwright III. They continue to research and to produce synthetic polarizers. In 1939 Polaroid produces glasses, ski goggles, 3D glasses, and dark adapter goggles for the Army and Navy.

While on vacation with his family, his 3 year old daughter asks why she cant see the picture he has just taken of her. That day he conceives the instant camera “Model 95”  and becomes the prototype for all Polaroid Land cameras produced during next 15 years.

  • In 1963 they introduce Polacolor, the first instant color film “Model 100”, the first fully automatic pack film and exposure control camera. The stylish and low priced “Polaroid Swinger” is released and is extremely successful with a younger generation. 

The catchy “Meet the Swinger” jingle sung by Barry Manilow featuring Ali MacGraw makes the camera a household name. Lawrence Olivier becomes an advertising spokesman for the Polaroid SX-70. Life Magazine features the camera and Land on the front cover.

In 1977 The Polaroid OneStep Land camera debuts. This inexpensive, fixed-focus camera becomes the best-selling camera, instant or conventional, in the US. And in 1997 a modern Polaroid OneStep Express is reissued with a rounded body and in various color options.

With the new century Polaroid launches the Z340 instant digital camera in 2011, a fully-functioning digital camera and integrated printer that uses ZINK- Zero Ink- Printing Technology to instantly transform digital pictures into fun 3×4″ prints.

The latest model the “Polaroid Cube” debuts as the newest and smallest Polaroid lifestyle action camera. The 35mm camera is weatherproof, shockproof, mountable and packed with 1080p HD video, 124° wide-angle lens, and built-in battery that records up to 90 minutes.

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