I had the opportunity to interviewing the Venezuelan model and designer Tahnee Lucienne creator and owner of the clothing and handbags brand Moi Meme , which is making it’s way swiftly on social media with fashion trends filled with colorful fabrics and beautiful prints.
What do you think about the rapid growth of independent design in Venezuela?
It’s been an incredible year for entrepreneurs with goals and having your own business. I see this as something positive and as a designer you have to take advantage. I feel like this was based on instincts that were shot on entrepreneurs and the result is great, now in the Venezuelan market has generated competition and very good quality products and services.
How many designers make Moi Meme and as they started the company?
We are two in this team, my sister and me. We always had the idea of creating a brand and we knew it would be a fashion business. We started with bandanas, thought it was an easy product to handle, it was like an experiment that proved positive and sold in quantity. Then we wanted to differentiate ourselves in the market and started slowly bringing new things and apparel.
What materials are used and how the work is divided?
We use 100% Venezuelan materials, among them are several types of fabrics and accessories and for accessories we use chains, pendants and other materials.
We both handle all aspects of work of the brand, but with the matter of time availability (my sister is still studying), she is responsible for advertising, photography and everything in that field. I often go to the shops, I handle the part of business relations. We try to go together to buy and choose fabrics and design pieces.
How long does a piece take to make, depends on the material or size?
It depends on the piece and its complications. We have simpler designs that can take just three days, others and take longer because the pattern is more complicated. The material also influences some fabrics are very difficult to work. On average we can manufacture within a few days several pieces, a dozen at least.
I imagine that gradually were taking their regular customers in the country. Where in Caracas can we find your pieces?
Of course, that is very slowly, you must work trade relations but that aspect has been a great result. We met some very good hardworking people and gradually we became a team.
We are in Caracas in Showcase (CC Plaza las Americas), Friends y el Desvan (CC Sta Fe), Krearte (CCExpress) Chennai (Chuao), Aquarela (Santa Edivigis) stores.
We are also in shops inside the country.
Have you thought about customers abroad?
Yes, in fact the last few weeks and have been entering in Miami, author stores to offer our designs. We also have projects in Europe, it’s always cool to think of exporting high quality and good Venezuelan work.
How do you advertise your company? Do you use social media for the purchase and sale?
We handle advertising mostly through Instagram as it is comfortable and has an incredible reach and people love it. Facebook also helps us a lot, uou can contact us directly by phone to buy once you see on social networks something that you like.
What do you think is the second step in the growth of Moi Meme?
We are already established and recognized in our country, so the next step is to be recognized internationaly, we are working hard on that.
Along with this growth we want our designs to grow and become better every time, always developing our distinctive touch Moi Meme.
FACEBOOK: Moi Meme by Tahnee Lucienne